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18 Mistakes New Amazon Sellers Can’t Afford to Make

However, if you’re selling on Amazon as a beginner, there are some mistakes you could easily make without realizing it. There’s a lot of fine print in those requirements, and Amazon put them in place for a reason – everything they do is driven by the shopper experience.

That being said, below are some of the leading avoidable errors Amazon sellers make when setting up accounts, selling on Amazon, and handling Amazon orders.

Amazon Account Setup Fails

The Amazon Seller Account is the place where Amazon sellers spend much of their time (varies based on agency or management automation).

This is the place where Amazon sellers have a holistic view for ongoing orders, items purchased, and what is getting listed on Amazon. This is also the place where sellers manage inventory, product performance, and define campaign settings.

“The Seller Account allows you to manage your listings, orders and payments, to track your feedback and performance, and to edit your account settings and preferences.”- Amazon 

Be sure you set up a solid foundation for your account and products by avoiding easy blunders.

1. Registering for More Than One Seller Account

One seller account per Amazon seller- it’s that simple. And it happens to be an Amazon policy violation to have two accounts. Don’t get greedy.

2. Pointing Amazon Shoppers to Your Website

Several sellers have tried including a URL in their product or seller information (such as their product inventory file or business name. This is an Amazon policy violation.

Amazon is a closed ecosystem, which can be a disadvantage for retargeting (remarketing) and branding opportunities. Amazon’s marketplace design and notoriety grant your store to a large shopper base- but that comes at the price of losing the ability to point shoppers back to a seller website.

Take advantage of other selling channels and strategies to increase site traffic and retarget customers rather than trying to game Amazon.

3. Copying Another Seller’s Setup

Remember selling on Amazon is difficult, and your competitors may be violating Amazon policy and or may not have an optimized account. Constantly review Amazon best practices, audit, test, and refine your seller account.

4. Choosing the Wrong Seller Account Type

Be sure to research and choose the type of seller account that’s best for your online store.

5. Misunderstanding How Amazon Works

Don’t treat Amazon like eBay or Google. Amazon operates on a fundamentally different structure than either of those shopping sites. Be sure your store is capable of handling selling on Amazon, and that your strategy is aligned with Amazon policies- so you get the highest ROI on the Amazon Marketplace.

It’s also very important to calculate your Amazon spend, and forecast profit margins before you go full throttle on Amazon.

For more information on the Amazon seller account, and Amazon seller FAQs, visit Amazon’s Seller Account help page.

Amazon Product Listing Mistakes

Admittedly I’ve beaten the Amazon product informationhorse beyond all normal recognition. I’ll say it again. Your product information and format will make or break you.

The same can be said for inaccurate or incorrect Amazon product information- easy to change campaign information that can drastically impact profit on Amazon.

6. Including Sales or Coupons in Your Product Title

It can be exceedingly tempting to include a coupon, sale or store marketing message in your product title to make your store stand out on Amazon. However, this is a clear Amazon policy violation, and Amazon will hurt you more in the long run than any short-term benefits.

Avoid any title information with: “20% off”, “Lowest Price”, your URL or other information that may be construed as promotional. Amazon will eschew any product information which isn’t descriptive of the product itself.

7. Using Non-Amazon Sanctioned Categories

Amazon stresses that product categories match Amazon’s (Amazon.com) browse tree. Review Amazon’s inventory file templates for correct product information formatting, including product title information. (Templates vary based on seller inventory)

8. Including Information in Your Product Titles Amazon Doesn’t Allow

Amazon titles should follow Amazon’s policies to the T. Product titles should be 100 characters (max), start with the product brand if possible, and include numerals.

Sidestep frequent product title formatting errors such as the ones below:

  • Using HTML code
  • Featuring ALL CAPS
  • Including Symbols (& ! * $)

9. Adding Promotional Text in Images

If you haven’t caught on Amazon doesn’t much care for any of your marketing or promotional material- anywhere near its marketplace. Stay far away from any messaging or product information which Amazon might view as a violation. Evade any messaging which includes “Sale”, “Free Shipping”, or a similar promotional feel.

Realistically, including that type of information in an image is a bit wonky anyway.

10. Using Main Images Featuring Colored Backgrounds or Lifestyle Pictures

Common image best practices advocate using a white background. Amazon’s image policy for the main image follows this guide. On look at some of the product images on eBay and you can understand how this policy benefits your bottom line and Amazon shoppers.

11. Incorporating Image Borders, Watermarks, Text or Other Descriptions

Amazon image policy is strict. Amazon isn’t playing around with its user experience, which is impacted heavily by product images.

Ensure you are avoiding common image issues including:

  • Showing one image featuring multiple product colors when they are sold separately
  • Using line drawings or artistic representations  (e.g. cartoon)
  • Including animated images

Review and cross-check all of your product images with Amazon’s image requirements before you start selling on Amazon, in addition to periodical inventory audits. For more information on Amazon image policies, review Amazon’s product image requirements.

Amazon Customer Service Mistakes

Fulfillment is one of Amazon’s biggest allures for Amazon shoppers. Prime members enjoy expedited shipping (among other features), and pay for that delivery speed. Make sure your customer-facing policies and management is pristine.

Below are the slip-ups Amazon sellers make when dealing with Amazon sales and fulfillment:

12. Expensive Shipping

Nothing sends an online shopper running faster than over-priced shipping. Remember your Buy Box share and Amazon selling status rely (in part) on your reviews- those for your online store and your products. Bad or expensive shipping policies may mean more immediate profits, but will negatively impact your Amazon selling success.

13. Late Shipping

Amazon customers generally note that they appreciate the ease of shopping on Amazon, but prize Amazon’s cheap, and fast shipping policies. Your competitors (and Amazon) will feature fast and reliable shipping speed. Be honest with your shipping dates, and realistically consider what speed and shipping price your store can manage.

14. Sneaking in Marketing Collateral with Packing Materials

Generally, we recommend using Fulfillment by Amazon (depending on your store, fulfillment needs, and budget) to leverage Amazon’s shipping speed and customer service. In which case there’s very little chance anything promotional will get by Amazon. However, if your’re handing your own fulfillment, anything featuring your store may likely confuse or worse- anger Amazon shoppers.

Review Amazon’s Seller Shipping Rates, Fulfillment by Amazon (FBA) and fulfillment policies before choosing a fulfillment method. Remember to consider the cost of shipping to Amazon, returns, and related fulfillment variables.

15. Managing Your Account Based on Email Notifications

If you’re using email to make Amazon changes, you’re not managing your Amazon account effectively. Remember emails can get lost, deleted, or missed easily.

Proactively respond to customer needs, manage inventory and handle account activity. If you’re in over your head, consider leveraging agency resources or outsourcing data management.

For more information on Amazon seller best practices, browse Amazon’s seller recommendations.

Amazon Customer Service Mistakes

Seller Buy Box share, Amazon search page visibility (Amazon Discoverability), and sales on Amazon (Amazon Buyability) are all affected in some degree by Amazon customer service. Whether it’s your return policy, shipping speed, prices, or reviews- your Amazon sales are getting hit by mistakes you’re making with Amazon customer service.

Here are a few of the most frequent blunders Amazon sellers make with Amazon customer service:

16. Paying for Positive Feedback

Amazon relies heavily on user trust–a metric they value dearly:

“Customer satisfaction is one of the most important performance measures we use to determine how well you are doing as a seller on Amazon. The Customer Metrics page provides reports that give you greater insight into how you are doing with respect to customer satisfaction.”- Amazon

It’s vital that you monitor and improve the variables which influence your customer metrics score, including shopper reviews for your store. However, gaming the system isn’t going to push the needle in your favor enough to warrant the risk.

Leverage and invest in resources to improve Seller Feedback management to boost your customer service metrics. For more information on product and seller reviews on Amazon, review this tutorial.

17. Getting Upset With Customers

Sometimes Amazon customers are unreasonably demanding or argumentative. You’re guaranteed to encounter an overly-needy or irate person more than once when selling on Amazon. Avoid arguing with these shoppers at all costs.

Do your best to mitigate any issues or disagreements with your Amazon customers. Remember Amazon shoppers are accustomed to getting treated exceptionally well by Amazon (think about Amazon’s A-Z guarantee).

18. Thinking Amazon Shoppers Read

Your Amazon shoppers aren’t thoroughly reading (if at all) your policies. Even more likely, many people who have purchased your items haven’t read the product description entirely.

State your policies clearly, and in multiple locations. Politely reiterate policies in customer interactions, but remember its unlikely shoppers have read your store policy or the product description for what they’ve purchased.

Amazon Selling Mistakes: The Bottom Line

The Golden Rule of Amazon can be encapsulated in one sentence: Put the customer first.

While companies have been saying this since the dawn of the local drugstore, Amazon is arguably one of the few companies that are obsessed with actually following this rule. If you want to be a successful seller, you have to buy into that mentality, too.

this original post from ：https://www.cpcstrategy.com/blog/2018/08/amazon-selling-common-mistakes/

史上最误导网络卖家新手的糖衣陷阱

 

 

近年来许多刚接触网商生意的新卖家， 都在找无需存货，低成本的方式开始营业

于是在市面上就催生了一种“先卖后买货”的模式 （BACK TO BACK ORDER , DROPSHIPPING) , 向淘宝，Aliexpress等平台的代理买货再由代理，代发产品至顾客手中。

这种生意模式不断地强调低成本无需存货，省去物流的问题等等。

理论上这种模式，在外行人或新手的眼中，跳过了本地的经销商，而直接对接海外的代理发货， 能减少成本价。

他们也认为直接从中国发货到顾客手中（LAZADA, SHOPEE ,FACEBOOK ,eBay , Amazon )能大大减低运输成本和收货时间。又不用自己处理包裹， 肯定赚翻了

但是实际上真的这样吗？

其实这样的模式，在现实中隐藏着严重的问题与弊病
1）很多所谓的Aliexpress 淘宝代理都是国外网上的零售商发售，而不是真正的批发商，购买成本远远比真正的批发价高出许多。 所以卖家并没有享受价格上的优势和利润。
2）由于淘宝, Aliexpress 上销售的产品质量不一，如果卖家并没有存货和检验品质，所以根本无法确认与保证销售产品的品质。当顾客收到劣质的产品时候，顾客只会怪罪卖家而非代理。
3）许多新手会认为， 从海外发货到顾客手中会减少运费和运输的时间，但实际的情况是许多代理不只会选用低效率的廉价漫邮物流服务，更会额外增加费用多敲一笔。所选用的服务往往无法跟踪包裹。导致包裹常常延迟，卡关，损坏甚至遗失 。造成顾客怨声载道， 并给与卖家（你）差评。导致生意下跌甚至账号冻结。
4） 货品没有经过品质监管单位部门的批准，有的更是属于违法进口，侵犯本地独家代理商的权益，一旦被贸消部发现还会被提控以及罚款。

因为卖家所在国家和货物所在地不一样, 会导致许许多多问题的衍生。所以这样的模式会极度降低顾客的消费体验，在许多国家以及各大网卖平台如eBay，Lazada，Amazon等都是严厉禁止的，轻则受到警告，重则永久封号。更可悲的是本地市面上充满着这种drop shipping模式的课程与服务，他们推销这种模式给新手以及外行人，误导他们并收取费用，导致许多新人误入歧途。

我们认为这种模式需要被改良以及必须从正规管道进行买卖，从而真正达到省钱省时合法又方便的高效模式。每个人都可以从正规批发商获取更优惠的价格成本，再由合格的品质监管的代发中心处理包裹。并选用价格低廉高效率快递服务。 这样不但可以达到真正节省成本，售卖合法的高品质货品，从而提升顾客的消费体验。

我们提供免费以及专业的训练给所有想要从事网络买卖的人

SUTU POST 的信念?
我们的使命，就是打造一个深度整合着跨境贸易，物流，贸易，电商培训，电商科技的一站式电子商务生态圈支援平台。协助学员以及卖家学习，规划以及实践网路生意。提供优质的一站式服务并引领卖家走向成功

如果你想在马来西亚做电商成功， 可以参加我们针对个人或商家而设的长期个人培训电商实战课程ProSeller Program：
1.免费制，长期针对型个人电商实战训练。
2.学习内容涵盖Amazon，eBay，Facebook营销，个人网站，本地市场如Lazada ，Shopee ，mudah等。
3.提供热销产品，运输，免费fulfilment services。
4.高折扣Import/Export shipping 服务。

联络我们关于完整的资讯。wasap.my/60165515276
0165515276 / 0338847628

谁是SUTU POST？?
?年度生意额过数千万，业务遍布全世界主要城市包括中国，马来西亚，西雅图，新北市，曼谷等等
?网上生意自2011，至今已累计过千万美金。网上售卖的产品包括摄影业务，3C电子产品，运动器材，服装类，五金业，玩具业。旗下有超过七个购物网站。
?目前已经囊括了各项国际著名品牌独家代理权
?自创电商摄影，3C等等产品品牌。
?拥有以及建立了庞大的运输网络，包括美国，中国内陆到马来西亚的代运代购网络。
?超过100个本地和国际成功网上卖家结盟团队

创办人fedrick yong简介?
?读到form 2就辍学，因为觉得对马来西亚一层不变教学感到厌恶，所以辍学自学。
?当过烧焊工人，修车员，餐厅侍应，机械技术员。曾到外国流浪打工数年。回国后，后因感觉本土网络经商 环境处于初始蓬勃状态，于是兴起网络创业的念头。
?曾经创立广告分类平台niipii，受到媒体关注，然后将平台售出。
?在本土各大网络销售平台包括lazada，lelong，shopee ，mudah。ebay 等等创造了极佳的销售成绩。
?从网络走向实体平台，建立了批发以及运输产业链。

马来西亚ONLINE SELLER 在未来成功需具备3大条件

 

在这几年的马来西亚卖家门都渐渐的从事网上生意，网上创业也演变成风潮。而我们认为本地ONLINE SELLER 如果未来想在电商上成功，需要具备以下的3大条件 ?

1）跨境和多方位平台发展
由于本地电商发展有限，和顾客群发展速度慢， 所以需要具备多平台和跨境世界各地发展的能力。以得到不同平台的顾客和数据，也无需单靠几个平台里和竞争对手打价钱战等等。

2）经济共享和资源整合
在未来Online Seller需要更多的工作和知识，比如产品分析，物流，广告，设计，资金等等，一定不能单靠个人的努力和能力。 以面对世界各地的竞争者，必须以低成本和整合资源让电商生意灵活和更有效率。

3) 一站式团队资源
以上的如果需要做成，必须需要一个团队协助和管理好所有每个订单的流程。Online Seller们只需要专注于，产品发展和公司生意模式就足够了。

马来西亚Online Seller面对的3大挑战 ?
1.目前大部分的网络卖家都没有受过有整合式的正规训练，很多都是通过自学或者是短期课程提供的碎片化训练，这导致本土卖家素质参差不齐。不能适应变化万千的跨境电子商务的气候，
只能局限于本土的网络生意平台，无法应付日愈剧烈的价格战，以及无法抗衡来自中国以及各国卖家入侵本土网络生意的挑战。

2.马来西亚与电商有关的行业，都独自运作，并没有完美彼此结合去应对国外专业化训练的网络商家，例如商业或课程训练，外贸物流，商品交易，网络广告代理，电商相关科技行业都各自为政，无法提供一站式高效整合服务给马来西亚本土的电商业者，这导致他们的竞争力受限。

3.从事电商的条件与各项技能要求越来越苛刻，举个例子，小商家必须具备良好的internet marketing技巧，纯熟的商业文案，广告制作，多媒体的内容创作技巧，社交媒体的互动能力，进出口物流海关的贸易知识等，如果不具备相关知识，将会难以应付未来的挑战，甚至结业。但是一般商家无法建立以及维持这么一个庞大的专业团队，只能选择选择外包，增加销售成本，这无形中将大大减弱他们的竞争能力。

市场上的许多对应方案的弊病 ?
1.学习时间有限，例如数天的课程就耗费了数千甚至过万零吉，这些课程虽然也提供了一些务实的理论，也会带给学员激励作用，但一般维持时效太短。现在的卖家需要的，不只是学习课程去提高他们的竞争力，更需要专业团队为他们制定，完善规划并实践他们的学习流程，与及协助他们建立经营的网络生意的每一步。

2.缺乏一站式的深度整合式实战训练方案，市面上的训练课程都太碎片化，互相整合的难度高，很多时候学员只是通过模仿老师教的生意模式去营运。

3.市面上的各种行业与服务例如快递，商品贸易，代发代运代购网络，网络广告业务，网路生意课程，跨境网路交易等都无法彼此有效整合，有的只是互相联盟的凑合在一起，但实际上并无法进行有效的深度整合起来，提供给本土商家一个真正为次世代网路电子商务建立的生态圈平台。

请记住，永远不关产品卖价和资金的问题。

SUTU POST 的信念
我们的使命，就是打造一个深度整合着跨境贸易，物流，贸易，电商培训，电商科技的一站式电子商务生态圈支援平台。协助学员以及卖家学习，规划以及实践网路生意。提供优质的一站式服务并引领卖家走向成功

如果你在马来西亚电商成功， 可以参加我们的免费教程或联络我们关于完整的资讯。wasap.my/60165515276
0165515276 / 0123380166 /01135500140 / 0338847628

谁是SUTU POST？
?年度生意额过数千万，业务遍布全世界主要城市包括中国，马来西亚，西雅图，新北市，曼谷等等
?网上生意自2011，至今已累计过千万美金。网上售卖的产品包括摄影业务，3C电子产品，运动器材，服装类，五金业，玩具业。旗下有超过七个购物网站。
?目前已经囊括了各项国际著名品牌独家代理权
?自创电商摄影，3C等等产品品牌。
?拥有以及建立了庞大的运输网络，包括美国，中国内陆到马来西亚的代运代购网络。
?超过100个本地和国际成功网上卖家结盟团队

关于更多：www.sutupost.com.my
#SUTUPOST #LELONG #LAZADA #EBAY #AMAZON #SHOPEE #wish#aliexpress #mudah #跨境电商 #马来西亚电商 #电商具备条件

本地小卖家如何做好跨境电商？

 

我是Elaine, 来自马来西亚。从事跨境电商生意以来，和多年在跑过这么多的本地电商平台，也经营着自己的Ebay ，amazon , wish 外贸平台。相比国内外的电商交易的差异，我认为小卖家做跨境电商，至少要掌握以下几点：

1、跨境结算的支付方式
传统外贸电商的支付方式是汇款或者信用证结算，但是跨境电商仍然能用这种方式的话，资金周转慢不说，也具有一定的风险性。因此，小卖家做跨境电商，要注意采用何种支付方式，才能最大化降低经营风险

2、熟悉出口国家的质量检测标准
不少发达国家的质量检测标准比马来西亚国内严格。以前我在开展对外贸易的时候，很多外国客户经常要我们出具质量检测报告或者质量合格证书，如果不通过质量检测，那很难通过对方国家的海关。所以小卖家在做跨境电商时，务必考虑质量安全的问题。若不注意被海关扣押，那就得不偿失了，建议你的产品最好是原装和来自厂家（如果产品是用在人体上的）还没开始做跨境电商时建议和物流公司或SUTU POST了解。

3、电商策略模式
由于做跨境电商和本地电商交易有很大的不同， 所以不要以你在本地的电商交易思想来做跨境电商， 因为都不同的层次和情况。比如产品定价都已经完全不同的策略了。 以内每个国家的定价有所不同。这个概念如果不想好就永远踏不出本地。

4.了解国际间风俗习惯的差异
我们经常说：尊重差异，理解个性。如果要开展跨境电商，那就不能只是按照马来西亚的电商规定做事，还要遵守国际惯例。比如马来西亚的尺寸度量单位是厘米，在国外却是尺或英尺；国内按照斤计算价格，国际中就要以千克计价。在服装行业，不同国家的尺寸规格也有可能不同，在马来西亚L型尺寸，在美国可能只是M型，这考虑到美国民之间的体格大，个子高的差异。和每个国家产品颜色的喜好，设计的喜好。

5。学会整合各种资源
作为小卖家资源实力有限，于是有的人就开始抱怨了。这里思路得打开，没有的东西可以跟别人合作呀。自己没能力生产产品可以去各大货源平台找，物流成本，仓储成本太高，产品策略等等。所以建议可以了解SUTU POST 的跨境电商的免费资源，比如低运费和免费仓库，培训 产品分析等等。 所以说思路决定了出路

希望以上可以帮助到大家。加油。

Seven Leading Online Marketplaces for Selling in Australia and New Zealand

These wealthy English-speaking countries have a strong demand for international products. Here are the best marketplaces down under.

This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider WorldFirst
Amazon’s recent launch in Australia has opened up what was once a difficult market for international sellers to access. In fact, when the retail giant opened its doors down under last December, it experienced more orders on its first day than any other Amazon launch in history.

The demand is definitely out there, and Australia and New Zealand are fast becoming two of the most exciting ecommerce markets for international businesses. In particular, sellers with seasonal demand find Australia and New Zealand lucrative markets to offload surplus stock, once the season is finished in the northern hemisphere.

Whilst Amazon’s launch now makes it easier for you to sell down under, it isn’t the only show in town. Here we take a look at some of the marketplaces to explore if you’re eyeing up the opportunities in Australia and New Zealand.

eBay.com.au
eBay Australia has enjoyed a relative lack of competition and dominated the online market in Australia for the past 18 years. It is the country’s fifth most popular website – more than 11 million Australians visit every month – and is responsible for over half of the total online non-food retail sales in the country.
For international sellers it is the ideal platform to begin your expansion into the Australian market, due to the user and seller-friendly nature of listing on the website. eBay also encourages international sellers on its platform through its cross-border trade program.
Key features
If you purchase the international site visibility listing upgrade, you can simultaneously list across eBay Australia and other international websites giving you maximum visibility for your product.
eBay charges 10.9% for every product sold plus other fees (e.g. insertion fees and for listing features) so can be expensive for smaller sellers. However, for businesses selling more than 40 items a month, there are a range of packages that make the marketplace competitively priced.
eBay’s Global Shipping Program takes the hassle out of international distribution.
One of eBay Australia’s top sellers, Selby Acoustics, was interviewed on Web Retailer in 2016.

 

 

 

 

Amazon
The launch of Amazon’s marketplace in Australia had been widely anticipated and did not disappoint with tens of thousands of customers visiting the site in its first 24 hours. Whilst Amazon is a staple in many other regions, it is still in its infancy in Australia, so the first sellers on the platform could benefit tremendously from reduced competition and first-mover advantage.
Nevertheless, the retail giant still has huge brand recognition in the country and has found it easy to market to customers. Australians are already one of the biggest buyers of products from Amazon U.S. so this new platform is likely to cement their dominance in the market.
Furthermore, for international sellers already on Amazon’s other country marketplaces, the entry requirements for Amazon Australia are minimal.
Key features
Amazon offers its fulfillment service (FBA) in the region, which can take care of a large part of the logistical difficulties of reaching customers in Australia.
Selling on Amazon Australia costs AU $49.95 per month (excluding GST) plus a fee on each product that is sold, which varies across categories. Amazon is currently offering half-price monthly subscriptions for two months.
Sellers will need to provide Australian bank account details when registering.
Read Chris McCabe’s tips on getting started on Amazon Australia.

 

 

 

 

 

Trade Me
If you’re interested in reaching New Zealand’s middle classes (and a growing customer base) then you need to be on Trade Me to succeed. It is the country’s most popular website and largest digital platform with nearly 4 million registered users. Estimates suggest that 85% of the population in New Zealand hold a Trade Me account so most experienced sellers will find a ready-made customer base for their product on the site.
Like eBay, Trade Me is a listing-based platform and products can be sold either by auction or at a fixed price. The most popular categories are clothing and footwear, home and living, toys and games and sporting accessories.
Key features
There is an application and approval process for international sellers looking to list products on Trade Me.
Trade Me typically provides international sellers with an account manager to provide assistance on listing and maximizing the retail opportunity.
It is currently free to post items with a basic listing, and Trade Me takes a commission of 7.9% of any successful sale over $1.
Trade Me was covered in depth on Web Retailer in 2016.

 

 

 

 

GraysOnline
For sellers specializing in large business assets or with excess stock, GraysOnline is the perfect platform to sell off some of your products. It is the largest industrial and commercial online auction business in Australasia with over 187,000 active customers and a database of nearly 2.5 million customers. Categories vary from engineering and manufacturing kit to wine, home and garden appliances and even fashion and apparel.
GraysOnline covers both Australia and New Zealand and their network means vendors can access a range of buyers from across the world.
Key features
The platform offer sale guarantees for when sellers need to free up funds or get rid of stock.
GraysOnline have a team of category experts who can advise on the best way to increase sales on the site.
Because of the specialized nature, buyers on the platform also tend to have industry knowledge of products.

 

 

 

 

 

MyDeal.com.au
MyDeal is one of Australia’s ecommerce success stories. Started in 2012, the Melbourne-based online marketplace now serves over half a million buyers and over 1000 sellers. Deloitte named MyDeal the 9th fastest-growing Australian tech company in 2015.
The website is definitely one to watch for international sellers, as it has experienced 150% growth year on year and has become a firm favorite for Australian shoppers.
Key features
Businesses need to sell between 10-100 products to access the platform.
Sellers of big bulky items tend to find more success on the platform – e.g. mattresses, chairs, ping pong tables.
The marketplace is hands-off when it comes to fulfillment and logistics so sellers will have to organize this themselves.

 

 

 

 

 

Catch.com.au
Known as Australia’s biggest daily deals site, Catch.com.au launched its online marketplace in the summer of 2017 as it looked to strengthen its status as the number one destination for Australian online shoppers.
The website has already signed up big brands like Speedo, North Face and ASUS and are looking to have millions of products sold on the site over the next couple of years.
Key features
As the marketplace is still in its infancy, sellers will need to apply to become a marketplace seller, with niche products that are difficult to source being the most sought after.
Catch doesn’t sell the same product from multiple suppliers so it is important to pitch unique items.
Catch is primarily a discounter so sellers with the best pricing models are likely to be the most successful.

 

 

 

 

ASOS Marketplace
Fashion website ASOS’s marketplace has come into its own over the past 5 years and is arguably the destination to reach fashion-conscious buyers. For businesses specializing in fashion, it is the best place to start despite the high commission and subscription charges.
Best of all, ASOS Marketplace allows you to reach buyers across the world from the U.S., to Australia and New Zealand so it’s a fantastic platform to reach the widest audience if you sell unique designs or vintage clothing.
Key features
ASOS only accepts sellers with design talent, or sellers of sought-after vintage selections, although categories have now expanded to include jewelry, watches and accessories.
Sellers have full control of building their own branded boutique with everything customizable, from the storefront to how you showcase your items.
ASOS requires that each boutique must have at least 10-15 product listings at all times, with vintage boutiques needing to stock a minimum of 20 items.
It’s definitely worth taking the plunge to start selling out there and there are tons of opportunities for sellers keen to make the big leap.

 

 

 

 

This Post Information Found on: https://www.webretailer.com/lean-commerce/marketplaces-australia-new-zealand/

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COMMUNIST VIETNAM TURNS TO E-COMMERCE

WHY YOU SHOULD CARE

The internet is changing Vietnam, and the spending patterns of its citizens.

 

Tran Ngoc Thai Son set up his e-commerce startup in his parents’ bedroom in Ho Chi Minh City, and went live one Saturday morning in 2010. The first order came on the Monday, when Son prodded a friend to order a book, which he delivered himself on a motorbike.
Eight years later, Tiki.vn has expanded from its original niche of English-language books to goods ranging from diapers and electronics to air tickets and insurance. The company has annualized gross merchandise value — an indicator by which e-commerce sites measure their sales — of about $240 million, and delivers across Vietnam.
“Vietnam is a very young country going through a golden population period,” says Son, referring to Vietnam’s demographics, which skew heavily toward younger people. “We are a working and shopping country.”
He says Tiki had an opportunity to go public within four years, and that the company was looking at expanding in the region, possibly starting with Taiwan.
Tiki.vn is one of several e-commerce companies, many with foreign backers, homing in on Vietnam, where rising incomes and growing internet connectivity rates are pushing more shoppers online. Amazon last month attended an industry conference in Vietnam, prompting speculation among retailers — and some consumers who use the U.S. site and pay steep shipping fees and import taxes — that it would be entering the country soon. The company did not respond to a request for comment on its plans for the market.
For now, the competition is largely a proxy war between China’s e-commerce companies. Lazada, owned by Alibaba, is the market leader, while JD.com recently bought a 22 percent stake in Tiki for an undisclosed amount. Online marketplace Shopee is owned by Singapore-based Sea, in which China’s Tencent is a shareholder.
E-commerce has been slower to take off in Southeast Asia than in China because of the region’s challenging logistics. However, online businesses are booming: Bain, the consultancy, recently estimated that the region had 200 million digital consumers — people who bought goods or services online — out of an adult population of 405 million. Vietnam accounted for 35 million of those.
Vietnam’s youthful population are among the keenest users of mobile devices in the region, while the country’s consumers spend more time online than most of their neighbors. Nielsen, the market research firm, estimated that people spend nearly 25 hours online per week, on par with or just behind Singapore and the Philippines.

SOURCE FINANCIAL TIMES

However, Vietnam poses a special challenge for the delivery market, e-commerce groups say, because of poor roads, growing traffic congestion and its sprawling geography — its two biggest cities, Hanoi and Ho Chi Minh City, lie more than 1,600 km (994 miles) apart.
“The challenge for commerce in Southeast Asia in general, and Vietnam in particular, is logistics,” says Vu Duc Thinh, country manager for the logistics arm of Lazada, which is piloting the use of bicycles and electric tricycles in Vietnam and other Southeast Asian countries where it operates.
E-commerce companies also have to contend with stiff competition from brick-and-mortar shopping, which is enjoying a surge of investment and rising sales amid a sustained economic boom in which gross domestic product is growing more than 7 percent a year.
Vietnamese consumers are notoriously price sensitive, posing an added challenge in determining prices and shipping fees. Huynh Mai, who is 25 and works for an advertising agency in Ho Chi Minh City, is one of the new online shoppers that retailers covet. Mai has graduated from paying cash on delivery to using her Visa card. She usually goes online to buy cosmetics, clothes and appliances, and recently bought an Electrolux washing machine on Lazada for her family.
She buys books on Tiki, and is intrigued by rumors that Amazon could come to Vietnam. Mai sometimes buys goods from the U.S. site through a friend who lives there, paying the extra money needed to get the goods to Vietnam. “If Amazon comes here, it would be really amazing,” says Mai. “But the challenge would be the price of the products. I think if they want to win Vietnamese customers, they have to come with the best price.”
This Post Original From : https://www.ozy.com/fast-forward/communist-vietnam-turns-to-e-commerce/86453