产品的类目选择,直接决定了这个产品是否能被买家搜索到,所以选择正确的类目是第一步。因此,要先了解这个产品大类是属于什么类别,调研该类别在平台上的潜在增长优势,价格区间优势,从而选择一个最佳的细分类目。
一、选择正确的类目
产品的类目选择,直接决定了这个产品是否能被买家搜索到,所以选择正确的类目是第一步。因此,要先了解这个产品大类是属于什么类别,调研该类别在平台上的潜在增长优势,价格区间优势,从而选择一个最佳的细分类目。
二、提升流量技巧
提升流量的主要内容,是把产品优化,精细化,提高被搜索的几率,包含以下方面:
(1)产品标题:产品标题必须要简单,精确,包含产品的特性和细节;
(2)产品卖点highlight:3-8点,重点描述产品的主要特征,卖点,参数,语言要简练;
(3) 产品图片:产品图片必须精美,且能完整显示出产品全貌,同时要包含多角度产品图片;
(4) 产品定价:时刻关注产品价格,参考平台均价,及时调整,低价是永恒的定律;
(5)产品描述:全面详细的描述该产品的参数,特性,功能等,同时可添加图片辅助;
(6)产品属性:产品属性越完善越准确,更能让买家轻易搜索到你的产品。
三、产品定价时刻关注
产品价格,关系重大,产品价格最低的会优先展示,lazada与其他电商平台一样,买家搜索一款产品,会同时展示多个卖家,价格最便宜的商品会显示在最顶端,所以价格必须要时刻关注和调整,提升曝光和购买率。
四、平台促销活动
促销活动能带来高流量,高销量,lazada对促销活动的预期是提升10倍的销量。所以平台的促销活动要时刻关注,积极报名。报平台活动的产品,必须要保证充足的库存,且提前准备好最佳的促销方案提交给lazada工作人员。
五、库存及时调整
Lazada主打的是东南亚市场,东南亚地区的信用卡消费比例很低。买家在lazada下单后,还有48小时的时间来付款,在此期间的库存,是lazada平台预留给买家的,而这部分库存是已经被锁定的,不能再由其他的买家购买,因此,卖家中心的后台库存Available Stock不是实时库存,所以建议卖家朋友们必须要实时监控后台库存,避免锁定过多库存,而剩余库存Available Stock不足够让其他买家下单,从而影响销售。
Category: e-Commerce Information
爆款选品也有套路!被成功验证过的16种方式
在从别处发现产品创意前,不妨让我们先从自身开始探索。
Phan的Youtube频道。她在Youtube制作化妆教程视频,是一个充满激情的年轻女孩,现在拥有自己的化妆品品牌 – Em
Cosmetic。那么你要问自己的问题是:你对什么深感兴趣?什么能让你一直坚持而不会感到无聊?找到这些问题的答案将有助于你找到应该销售的正确产品。
产品创意可以来自日常生活中的任何事情。互联网有无穷无尽的资源,任你挖掘。密切关注你周围发生的一切,你或许就会思如泉涌。
Trends(谷歌趋势)等趋势工具。基本上,Google Trends可以展示你所输入的特定关键字随时间变化的兴趣趋势。
It For Life和Shut Up And Take My Money。你肯定会对这些子社区上的见解感到惊讶。
It For
Life拥有56.5万用户,他们在该网站讨论耐用、高品质的产品。人们不仅分享他们喜欢的商品,还会寻求他人建议。如果你的产品满足这些要求,你至少会在这个网站中颇受欢迎。此外,如果你心中有一个特定的利基,你可以通过帖子中的讨论了解更多信息。
如果你是某个粉丝俱乐部的成员,为什么不开始在社区内销售一些产品呢?如果你对一个市场有深刻的了解,那么为这个市场服务会更容易。网上动漫商品品牌AnimePrinted的创始人Mark在这方面就做得很好。他成功地为那些像他一样喜欢火影忍者、海贼王和龙珠的动漫迷推销动漫商品。最终,他成为了最成功的Shopify店主之一。
When Malaysia Shopee product Invalid attribute ( June 2019 Update for Shopee Seller member)
If My Shopee product show the dark or Invalid Attribute in your product photo , mean this product are not available display to live and promote .
Please follow below setting
Kindly to click in the “UPDATE ”
Select the “BRAND “to ” No Brand ”
Thank You
电商卖家如何打造“走心”产品内容直戳消费者心理?
9.看到来自营销活动和社交渠道的精选内容。创建社媒营销和邮件营销活动来支持用户的购买之旅,这对于周期较长的产品销售尤为重要。
The Best Selling Items on eBay in 2019
Discover which items are selling the most on eBay, across 17 different categories from Baby and Business to Travel and Video GamesWe’ve analyzed every product-focused category on eBay to chart the overall sales trends and to discover which items are the best-selling right now.
To do that, we looked at search rankings and sales data over a 30-day period on eBay in the U.S, in each of these categories: Baby, Business & Industrial, Cameras & Photo, Cell Phones & Accessories, Computers & Tablets, Crafts, Electronics, Fashion, Health & Beauty, Home & Garden, Jewelry & Watches, Musical Instruments & Gear, Pet Supplies, Sporting Goods, Toys & Hobbies, Travel and Video Games & Consoles.
Let’s get into it.
All the data in this article came from eBay data analytics tool ShelfTrend. Many thanks to ShelfTrend for their help extracting this information.
Baby
The most popular Baby product categories on eBay were:
Rank Subcategory % of search results
1 Baby Toys → Developmental Baby Toys 10.4%
2 Baby Toys → Plush Baby Toys 9.8%
3 Diapering → Diaper Bags 7%
Let’s dig into the data for the most popular category under baby products: Developmental Baby Toys.
Top category: Developmental Baby Toys
We analyzed the top 100 eBay listings under Developmental Baby Toys. The headline statistics told us that:
There were an average of 47 items sold per listing over 30 days.
Prices ranged between $0.74 and $27.95, with an average price of $5.46.
Top brands in Developmental Baby Toys
There weren’t any brands that really stood out this category, although there were a small handful of listings from well known companies such as Fisher Price.
30-day sales trend for Developmental Baby Toys
Here’s a chart of the number of items sold over a 30-day period.
There don’t appear to be any significant sales trends in the Developmental Baby Toys category.
Best-selling products in Developmental Baby Toys
The best-selling item on eBay in this category, by number of units sold, was a cloth baby book with 369 units sold over a 30-day period, but a very low unit price of only $1.39.
Other low value items feature heavily, including magnetic letters and handprint kits. All of the top three best-selling items, by units sold, are shipped from Hong Kong and China, clearly showing the trend on eBay for cheap factory-made products to be sold direct from China.
The best-selling item on eBay by total value of sales was a castle-shaped play tent, with 112 units sold over a 30-day period and a more substantial median price of $22.99.
This is followed by an ocean-themed play mat and then a pack of 100 multi-colored plastic balls. The first two items ship from the U.S. but China once again appears as the location of the plastic balls.
Business & Industrial
The most popular Business & Industrial product categories on eBay were:
Rank Subcategory % of search results
1 Healthcare, Lab & Dental → Other Medical, Lab & Dental Supplies 8%
2 Healthcare, Lab & Dental → Lab Chemicals 4.2%
3 Office → Blank Labels 3.8%
Let’s dig into the data for the most popular category: Other Medical, Lab & Dental Supplies.
Top category: Other Medical, Lab & Dental Supplies
We analyzed the top 100 eBay listings under Other Medical, Lab & Dental Supplies. The headline statistics told us that:
There were an average of 34 items sold per listing.
Prices ranged between $1.99 and $999, with an average price of $47.12.
Top brands in Other Medical, Lab & Dental Supplies
The most successful brands for Other Medical, Lab & Dental Supplies were Metrex, Vevor, Marathon, and Carejoy.
30-day sales trend for Other Medical, Lab & Dental Supplies
Here’s a chart of the number of items sold over a 30-day period.
These trends show that there are weekly demand spikes, so it’s worth looking into sales for your particular products and optimizing for specific days of the week.
Best-selling products in Other Medical, Lab & Dental Supplies
The best-selling item by quantity on eBay for the Other Medical, Lab & Dental Supplies category was a Marathon dental lab electric polishing micromotor. It sold 161 units over a 30-day period, with a median selling price of $68.
The best-selling item by value on eBay for the Other Medical, Lab & Dental Supplies category was a 6 in 1 cavitation RF vacuum slimming cellulite machine. It sold 40 units over a 30-day period, with a median selling price of $446.40.
Cellulite slimming machines are extremely popular sellers on eBay and retail for high amounts. Testing and sterilizing kits sell well by quantity, so consumables is a good choice if you want to get into this category.
Cameras & Photo
The most popular Cameras & Photo categories on eBay were:
Rank Subcategory % of search results
1 Camera & Photo Accessories → Batteries 13%
2 Digital Cameras → Digital Cameras 11%
3 Lenses & Filters → Lenses 9.2%
Let’s dig into the data for the most popular category under Cameras & Photo: Batteries.
Top category: Batteries
We analyzed the top 100 eBay listings under Batteries. The headline statistics told us that:
There were an average of 44 items sold per listing.
Prices ranged between $2.29 and $70.99, with an average price of $20.20.
Top brands in Batteries
There aren’t many surprises for top camera battery brands. GoPro does best, with Powerextra, Kastar, Nikon, Canon, and Sony also doing well. There’s also quite a strong showing from generic brands, as those items are cheaper.
30-day sales trend for Batteries
Here’s a chart of the number of items sold over a 30-day period.
There doesn’t seem to be any strong trends over a 30-day period, although we’d expect sales to increase as we move towards the summer and people buy batteries for travel and vacation shots.
Best-selling products in Batteries
The best-selling item by quantity on eBay for the Batteries category was an Original GoPro Rechargeable Battery. It sold 351 units over a 30-day period, with a median selling price of $14.99. Nikon and Sony camera batteries also provided popular, especially rechargeable batteries.
The Original GoPro Rechargeable Battery was also the best-selling item by total value sold. Batteries from genuine, brand-name manufacturers tend to outsell generic brands in this category, so it’s worth focussing on these high-quality products.
Cell Phones & Accessories
The most popular Cell Phones & Accessories categories on eBay were:
Rank Subcategory % of search results
1 Cell Phone Accessories → Cases, Covers & Skins 39.8%
2 Cell Phones & Smartphones → Cell Phones & Smartphones 22.4%
3 Cell Phone Accessories → Screen Protectors 11.8%
Let’s dig into the data for the most popular category under cell phone products: Cases, Covers & Skins.
Top category: Cases, Covers & Skins
We analyzed the top 100 eBay listings under Cases, Covers & Skins. The headline statistics told us that:
There were an average of 666 items sold per listing.
Prices ranged between $1.95 and $39.99, with an average price of $7.68.
Top brands in Cases, Covers & Skins
Spigen, Storm-Buy, Mybat, Otterbox, and Apple are all popular brands in this area.
30-day sales trend for Cases, Covers & Skins
Here’s a chart of the number of items sold over a 30-day period.
There are no strong trends over 30 days in this area. We’d expect the sales of cell phone cases to peak as new phones are released, especially from Apple and Samsung.
Best-selling products in Cases, Covers & Skins
The best-selling item by quantity on eBay for the Cases, Covers & Skins category was an iPhone X XS Max Shockproof Case Cover. It sold 4,931 units over a 30-day period, with a median selling price of $4.95. Slim, shockproof covers were also the second- and third-best sellers in this category. People are increasingly switching to slimline covers, so it’s worth taking advantage.
The best-selling item by value on eBay for the Cases, Covers & Skins category was a Hybrid Shockproof Thin, Clear Bumper Case. It sold 4,154 units over a 30-day period, with a median selling price of $5.97. The key to making money in this category is offering a good variety of colors and sizes to fit the most popular cell phones.
Computers & Tablets
The most popular Computers & Tablets categories on eBay were:
Rank Subcategory % of search results
1 Tablets & eBook Readers → Tablets & eBook Readers 14.4%
2 Printers, Scanners & Supplies → Ink Cartridges 13.2%
3 Laptops & Netbooks → PC Laptops & Netbooks 11.4%
Let’s dig into the data for the most popular category under computers and tablets: Tablets & eBook Readers.
Top category: Tablets & eBook Readers
We analyzed the top 100 eBay listings under Tablets & eBook Readers. The headline statistics told us that:
There were an average of 135 items sold per listing.
Prices ranged between $8.99 and $1,189.99, with an average price of $136.43.
Top brands in Tablets & eBook Readers
There are no surprises in the most popular tablet and eBook reader brands. Apple, Samsung, and Amazon dominate, with smaller brands like Ghia, Kocaso, Asus, and others filling out the most popular listings.
30-day sales trend for Tablets & eBook Readers
Here’s a chart of the number of items sold over a 30-day period.’
Toys & Hobbies
The most popular Toys & Hobbies categories on eBay were:
Rank Subcategory % of search results
1 Collectible Card Games → Yu-Gi-Oh! Individual Cards 19.4%
2 TV & Movie Character Toys → TV & Movie Character Toys 13.0%
3 Action Figures → TV, Movie & Video Games 9.0%
Let’s dig into the data for the most popular category under toys and hobbies: Yu-Gi-Oh! Individual Cards.
Top category: Yu-Gi-Oh! Individual Cards
We analyzed the top 100 eBay listings under Yu-Gi-Oh! Individual Cards. The headline statistics told us that:
There were an average of 27 items sold per listing.
Prices ranged between $0.89 and $39.98, with an average price of $5.44.
Top brands in Yu-Gi-Oh! Individual Cards
Genuine Yu-Gi-Oh! cards are only manufactured by Konami, so that’s the only brand we see.
30-day sales trend for Yu-Gi-Oh! Individual Cards
Here’s a chart of the number of items sold over a 30-day period.
The number of cards sold did increase towards the end of our analysis period. We suspect that sales trends will be influenced by the release of new cards, big Yu-Gi-Oh! competitions, and conventions, which tend to occur in the late spring through fall.
Best-selling products in Yu-Gi-Oh! Individual Cards
The best-selling item by quantity on eBay for the Yu-Gi-Oh! Individual Cards category was a pack of 50 Holographic Foil Collection Cards. It sold 235 units over a 30-day period, with a median selling price of $11.99. Other bulk collections of cards did well, and there are listings of individual cards including the Blue Eyes Chaos Max Dragon.
The best-selling item by price was also the bulk collection of 50 cards. Listings creating the most value also included individual cards, especially rares and ultra-rares, with the Infinite Impermanence card selling for a median price of $39.84.
Found on: https://www.webretailer.com/lean-commerce/best-selling-items-on-ebay/#/
About the data
All the data in this article comes from eBay data analytics tool ShelfTrend.
We analyzed categories that mainly include mass-produced products that are sold new and at a fixed price. Categories where one-of-a-kind items are sold, such as Antiques and Collectibles, and media categories such as Books and Music have been excluded.
The “most popular categories” tables show the subcategories with the most listings in the top 500 search results for each main category.
All other data is based on sales for the top 100 search results in each selected subcategory. This includes the average number of items sold, price range, average price, top brands and 30-day sales trends.
We then focused on the best-selling items in the subcategory based on the total number of units sold, and the total value of sales over a 30-day period.
This research was carried out in March to April 2019.
Found on: https://www.webretailer.com/lean-commerce/best-selling-items-on-ebay/#/
马来西亚本地ONLINE 卖家的未来挑战
在马来西亚电商产业现状是非常火爆,从这几年的9.9 11.11的成交量就可以看出。比起以往我们在商场购物,电商确实更加方便快捷同时不失性价比。但是,大马的电商们大部分都只做国内生意,这是由LAZADA、SHOPEE、LELONG等电商平台的性质决定,他们在成立初的定位就是为国内消费者和卖家提供一个交易平台。而现在国内电商几乎呈现出饱和状态了,如果你是一个新的卖家在LAZADA上开店,前期你不砸大量价格战或推广费很难有第一批客户,后期你要是不参与价格战,你的排名又很容易被竞争对手超过。如果此时你做跨境电商,选择 AMAZON/eBay/wish等这些国外电商平台,做出口零售,不会有以上的烦恼。
你也会开始发现越来越多的外国卖家开始在本地销售, 然后你也会感觉到价格几乎是我们本地批发的价格,当然这个不是本地马来西亚的问题, 也是将来各国电商所面对的挑战。将来我们本地的卖家门将会面对到同一个国家的顾客, 让不同的卖家来销售产品。 导致本地电商的竞争能力开始跌落或无存在感了。
我们训练无数本地的卖家, 据我们所知95% 的卖家都有一个战略, 就是以价格战为主,开始就是丢价格,别人Rm50 , 我就Rm40 , 这也是10岁的小孩都知道的战略。导致国外的厂家开始加入本地电商,厂家们的战略也是多数以价格取胜, 所以当本地的进口商或代理商遇到厂家们的入侵,这就像大家一起卖同样一个产品而不同的价格, 没有最低只有更低 。
本地平台也是主要是交易为主, 所以你会看到每三个月都有新卖家出来, 而旧的卖家6个月左右就不做了。
是平台不能做? 产品不好? 产品价格成本高过别人?资金不够别人多? 都不是, 只是在于卖家的想法。
当本地的平台给与方便的上载产品,无佣金制度,无需广告费等等好处时, 也证明了明天或多了很多你的竞争对手出现在这个平台。
你可以试看看你的产品在各大平台多少Listing 是本地卖家,多少是外国卖家? 这也是会导致你的曝光率和销量降低的影响。
而我们相信电商是无分国际, 无分货币的控制, 真的需要做到无时无刻都可以送货到无处不在的顾客, 这就是真正所谓的电商。 你的产品都在你手上了, 为什么你限制在本地销售而比赛价钱低的模式生存?
说到跨境电商要给本地卖家门泼下凉水了,跨境电商和国内电商虽然都是在卖商品,但是由于顾客群体是不一样的,你想要东西卖得好,你是不是就应该得了解外国人的喜好、风俗、习惯、海关政策等等。正所谓闻道有先后,术业有专攻,如果您真的想做跨境电商,但又不知道该怎么办开店、运营、物流等等,可以来我们的PRO SELLER PROGRAM。
而这些问题也导致本地卖家懒得和害怕去了解,导致只限制在本地市场做买卖。越做越竞争激烈。我们发现很多时候是卖家的想法还没READY ,导致产品和公司也还没READY。
我们的PRO SELLER PROGRAM是电商们的“后台支持”项目,首先来了解我们的课程和项目项详情, 过后就可以开始卖你的产品, 而我们就会在背后协助大家每个网上交易。
18 Mistakes New Amazon Sellers Can’t Afford to Make
However, if you’re selling on Amazon as a beginner, there are some mistakes you could easily make without realizing it. There’s a lot of fine print in those requirements, and Amazon put them in place for a reason – everything they do is driven by the shopper experience.
That being said, below are some of the leading avoidable errors Amazon sellers make when setting up accounts, selling on Amazon, and handling Amazon orders.
Amazon Account Setup Fails
The Amazon Seller Account is the place where Amazon sellers spend much of their time (varies based on agency or management automation).
This is the place where Amazon sellers have a holistic view for ongoing orders, items purchased, and what is getting listed on Amazon. This is also the place where sellers manage inventory, product performance, and define campaign settings.
“The Seller Account allows you to manage your listings, orders and payments, to track your feedback and performance, and to edit your account settings and preferences.”- Amazon
Be sure you set up a solid foundation for your account and products by avoiding easy blunders.
1. Registering for More Than One Seller Account
One seller account per Amazon seller- it’s that simple. And it happens to be an Amazon policy violation to have two accounts. Don’t get greedy.
2. Pointing Amazon Shoppers to Your Website
Several sellers have tried including a URL in their product or seller information (such as their product inventory file or business name. This is an Amazon policy violation.
Amazon is a closed ecosystem, which can be a disadvantage for retargeting (remarketing) and branding opportunities. Amazon’s marketplace design and notoriety grant your store to a large shopper base- but that comes at the price of losing the ability to point shoppers back to a seller website.
Take advantage of other selling channels and strategies to increase site traffic and retarget customers rather than trying to game Amazon.
3. Copying Another Seller’s Setup
Remember selling on Amazon is difficult, and your competitors may be violating Amazon policy and or may not have an optimized account. Constantly review Amazon best practices, audit, test, and refine your seller account.
4. Choosing the Wrong Seller Account Type
Be sure to research and choose the type of seller account that’s best for your online store.
5. Misunderstanding How Amazon Works
Don’t treat Amazon like eBay or Google. Amazon operates on a fundamentally different structure than either of those shopping sites. Be sure your store is capable of handling selling on Amazon, and that your strategy is aligned with Amazon policies- so you get the highest ROI on the Amazon Marketplace.
It’s also very important to calculate your Amazon spend, and forecast profit margins before you go full throttle on Amazon.
For more information on the Amazon seller account, and Amazon seller FAQs, visit Amazon’s Seller Account help page.
Amazon Product Listing Mistakes
Admittedly I’ve beaten the Amazon product informationhorse beyond all normal recognition. I’ll say it again. Your product information and format will make or break you.
The same can be said for inaccurate or incorrect Amazon product information- easy to change campaign information that can drastically impact profit on Amazon.
6. Including Sales or Coupons in Your Product Title
It can be exceedingly tempting to include a coupon, sale or store marketing message in your product title to make your store stand out on Amazon. However, this is a clear Amazon policy violation, and Amazon will hurt you more in the long run than any short-term benefits.
Avoid any title information with: “20% off”, “Lowest Price”, your URL or other information that may be construed as promotional. Amazon will eschew any product information which isn’t descriptive of the product itself.
7. Using Non-Amazon Sanctioned Categories
Amazon stresses that product categories match Amazon’s (Amazon.com) browse tree. Review Amazon’s inventory file templates for correct product information formatting, including product title information. (Templates vary based on seller inventory)
8. Including Information in Your Product Titles Amazon Doesn’t Allow
Amazon titles should follow Amazon’s policies to the T. Product titles should be 100 characters (max), start with the product brand if possible, and include numerals.
Sidestep frequent product title formatting errors such as the ones below:
- Using HTML code
- Featuring ALL CAPS
- Including Symbols (& ! * $)
9. Adding Promotional Text in Images
If you haven’t caught on Amazon doesn’t much care for any of your marketing or promotional material- anywhere near its marketplace. Stay far away from any messaging or product information which Amazon might view as a violation. Evade any messaging which includes “Sale”, “Free Shipping”, or a similar promotional feel.
Realistically, including that type of information in an image is a bit wonky anyway.
10. Using Main Images Featuring Colored Backgrounds or Lifestyle Pictures
Common image best practices advocate using a white background. Amazon’s image policy for the main image follows this guide. On look at some of the product images on eBay and you can understand how this policy benefits your bottom line and Amazon shoppers.
11. Incorporating Image Borders, Watermarks, Text or Other Descriptions
Amazon image policy is strict. Amazon isn’t playing around with its user experience, which is impacted heavily by product images.
Ensure you are avoiding common image issues including:
- Showing one image featuring multiple product colors when they are sold separately
- Using line drawings or artistic representations (e.g. cartoon)
- Including animated images
Review and cross-check all of your product images with Amazon’s image requirements before you start selling on Amazon, in addition to periodical inventory audits. For more information on Amazon image policies, review Amazon’s product image requirements.
Amazon Customer Service Mistakes
Fulfillment is one of Amazon’s biggest allures for Amazon shoppers. Prime members enjoy expedited shipping (among other features), and pay for that delivery speed. Make sure your customer-facing policies and management is pristine.
Below are the slip-ups Amazon sellers make when dealing with Amazon sales and fulfillment:
12. Expensive Shipping
Nothing sends an online shopper running faster than over-priced shipping. Remember your Buy Box share and Amazon selling status rely (in part) on your reviews- those for your online store and your products. Bad or expensive shipping policies may mean more immediate profits, but will negatively impact your Amazon selling success.
13. Late Shipping
Amazon customers generally note that they appreciate the ease of shopping on Amazon, but prize Amazon’s cheap, and fast shipping policies. Your competitors (and Amazon) will feature fast and reliable shipping speed. Be honest with your shipping dates, and realistically consider what speed and shipping price your store can manage.
14. Sneaking in Marketing Collateral with Packing Materials
Generally, we recommend using Fulfillment by Amazon (depending on your store, fulfillment needs, and budget) to leverage Amazon’s shipping speed and customer service. In which case there’s very little chance anything promotional will get by Amazon. However, if your’re handing your own fulfillment, anything featuring your store may likely confuse or worse- anger Amazon shoppers.
Review Amazon’s Seller Shipping Rates, Fulfillment by Amazon (FBA) and fulfillment policies before choosing a fulfillment method. Remember to consider the cost of shipping to Amazon, returns, and related fulfillment variables.
15. Managing Your Account Based on Email Notifications
If you’re using email to make Amazon changes, you’re not managing your Amazon account effectively. Remember emails can get lost, deleted, or missed easily.
Proactively respond to customer needs, manage inventory and handle account activity. If you’re in over your head, consider leveraging agency resources or outsourcing data management.
For more information on Amazon seller best practices, browse Amazon’s seller recommendations.
Amazon Customer Service Mistakes
Seller Buy Box share, Amazon search page visibility (Amazon Discoverability), and sales on Amazon (Amazon Buyability) are all affected in some degree by Amazon customer service. Whether it’s your return policy, shipping speed, prices, or reviews- your Amazon sales are getting hit by mistakes you’re making with Amazon customer service.
Here are a few of the most frequent blunders Amazon sellers make with Amazon customer service:
16. Paying for Positive Feedback
Amazon relies heavily on user trust–a metric they value dearly:
“Customer satisfaction is one of the most important performance measures we use to determine how well you are doing as a seller on Amazon. The Customer Metrics page provides reports that give you greater insight into how you are doing with respect to customer satisfaction.”- Amazon
It’s vital that you monitor and improve the variables which influence your customer metrics score, including shopper reviews for your store. However, gaming the system isn’t going to push the needle in your favor enough to warrant the risk.
Leverage and invest in resources to improve Seller Feedback management to boost your customer service metrics. For more information on product and seller reviews on Amazon, review this tutorial.
17. Getting Upset With Customers
Sometimes Amazon customers are unreasonably demanding or argumentative. You’re guaranteed to encounter an overly-needy or irate person more than once when selling on Amazon. Avoid arguing with these shoppers at all costs.
Do your best to mitigate any issues or disagreements with your Amazon customers. Remember Amazon shoppers are accustomed to getting treated exceptionally well by Amazon (think about Amazon’s A-Z guarantee).
18. Thinking Amazon Shoppers Read
Your Amazon shoppers aren’t thoroughly reading (if at all) your policies. Even more likely, many people who have purchased your items haven’t read the product description entirely.
State your policies clearly, and in multiple locations. Politely reiterate policies in customer interactions, but remember its unlikely shoppers have read your store policy or the product description for what they’ve purchased.
Amazon Selling Mistakes: The Bottom Line
The Golden Rule of Amazon can be encapsulated in one sentence: Put the customer first.
While companies have been saying this since the dawn of the local drugstore, Amazon is arguably one of the few companies that are obsessed with actually following this rule. If you want to be a successful seller, you have to buy into that mentality, too.
this original post from :https://www.cpcstrategy.com/blog/2018/08/amazon-selling-common-mistakes/
马来西亚ONLINE SELLER 在未来成功需具备3大条件
在这几年的马来西亚卖家门都渐渐的从事网上生意,网上创业也演变成风潮。而我们认为本地ONLINE SELLER 如果未来想在电商上成功,需要具备以下的3大条件 ?
1)跨境和多方位平台发展
由于本地电商发展有限,和顾客群发展速度慢, 所以需要具备多平台和跨境世界各地发展的能力。以得到不同平台的顾客和数据,也无需单靠几个平台里和竞争对手打价钱战等等。
2)经济共享和资源整合
在未来Online Seller需要更多的工作和知识,比如产品分析,物流,广告,设计,资金等等,一定不能单靠个人的努力和能力。 以面对世界各地的竞争者,必须以低成本和整合资源让电商生意灵活和更有效率。
3) 一站式团队资源
以上的如果需要做成,必须需要一个团队协助和管理好所有每个订单的流程。Online Seller们只需要专注于,产品发展和公司生意模式就足够了。
马来西亚Online Seller面对的3大挑战 ?
1.目前大部分的网络卖家都没有受过有整合式的正规训练,很多都是通过自学或者是短期课程提供的碎片化训练,这导致本土卖家素质参差不齐。不能适应变化万千的跨境电子商务的气候,
只能局限于本土的网络生意平台,无法应付日愈剧烈的价格战,以及无法抗衡来自中国以及各国卖家入侵本土网络生意的挑战。
2.马来西亚与电商有关的行业,都独自运作,并没有完美彼此结合去应对国外专业化训练的网络商家,例如商业或课程训练,外贸物流,商品交易,网络广告代理,电商相关科技行业都各自为政,无法提供一站式高效整合服务给马来西亚本土的电商业者,这导致他们的竞争力受限。
3.从事电商的条件与各项技能要求越来越苛刻,举个例子,小商家必须具备良好的internet marketing技巧,纯熟的商业文案,广告制作,多媒体的内容创作技巧,社交媒体的互动能力,进出口物流海关的贸易知识等,如果不具备相关知识,将会难以应付未来的挑战,甚至结业。但是一般商家无法建立以及维持这么一个庞大的专业团队,只能选择选择外包,增加销售成本,这无形中将大大减弱他们的竞争能力。
市场上的许多对应方案的弊病 ?
1.学习时间有限,例如数天的课程就耗费了数千甚至过万零吉,这些课程虽然也提供了一些务实的理论,也会带给学员激励作用,但一般维持时效太短。现在的卖家需要的,不只是学习课程去提高他们的竞争力,更需要专业团队为他们制定,完善规划并实践他们的学习流程,与及协助他们建立经营的网络生意的每一步。
2.缺乏一站式的深度整合式实战训练方案,市面上的训练课程都太碎片化,互相整合的难度高,很多时候学员只是通过模仿老师教的生意模式去营运。
3.市面上的各种行业与服务例如快递,商品贸易,代发代运代购网络,网络广告业务,网路生意课程,跨境网路交易等都无法彼此有效整合,有的只是互相联盟的凑合在一起,但实际上并无法进行有效的深度整合起来,提供给本土商家一个真正为次世代网路电子商务建立的生态圈平台。
请记住,永远不关产品卖价和资金的问题。
SUTU POST 的信念
我们的使命,就是打造一个深度整合着跨境贸易,物流,贸易,电商培训,电商科技的一站式电子商务生态圈支援平台。协助学员以及卖家学习,规划以及实践网路生意。提供优质的一站式服务并引领卖家走向成功
如果你在马来西亚电商成功, 可以参加我们的免费教程或联络我们关于完整的资讯。wasap.my/60165515276
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谁是SUTU POST?
?年度生意额过数千万,业务遍布全世界主要城市包括中国,马来西亚,西雅图,新北市,曼谷等等
?网上生意自2011,至今已累计过千万美金。网上售卖的产品包括摄影业务,3C电子产品,运动器材,服装类,五金业,玩具业。旗下有超过七个购物网站。
?目前已经囊括了各项国际著名品牌独家代理权
?自创电商摄影,3C等等产品品牌。
?拥有以及建立了庞大的运输网络,包括美国,中国内陆到马来西亚的代运代购网络。
?超过100个本地和国际成功网上卖家结盟团队
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How Amazon Sellers Can Drive More Prime Day Sales ?2018
Want to enjoy ‘Christmas in July’? Eight experts on Amazon strategy offer advice on what to do, to maximize sales for July 16-17.
The biggest shopping day in America just got longer! Amazon’s Prime Day will begin July 16 and last 36 hours, starting at noon on the 16th and running all the way through the 17th.
So, given all those millions of shoppers worldwide flocking to Amazon, what can a brand like yours do to take advantage of this increase in traffic, enabling you to enjoy “Christmas in July”? While much of the inventory preparation for Prime Day happens months in advance, there’s still plenty that brands can do to take advantage of this day. We asked some of the leading experts on Amazon strategy to share some advice on how to maximize sales for Prime Day. Here’s what they told us via email:
Advertise.
From Jeff Cohen, CMO of Seller Labs: “As you prepare your ads for Prime Day, plan to increase your budget and your bids. The competition for ad space will be fierce; so, to take advantage of the Amazon advertising algorithm, consider starting your increases before the event.
“Let Amazon see how your ads perform, as better-performing ads will get more exposure. Another tactic to consider is to create a campaign specifically for Prime Day. Meanwhile, pause your other sponsored ad campaigns and take your best-performing keywords and drive a lot of traffic to them.
“On Prime Day, keep an eye on your daily budget — don’t let your ads disappear! Remember, it’s not just about Prime Day, it’s the halo effect that follows.”.
From Joseph Hansen, managing partner of Buy Box Experts: “Just because Prime Day deals can’t be approved at this point doesn’t mean you can’t discount items which aren’t “official” deals. Our clients have seen a 60 percent to 70 percent increase in sales across SKUs that were discounted, even though they weren’t featured in a deal.
“Our clients have also seen a huge halo effect from Prime Day sales bumps: Their sales stayed elevated for weeks afterward, and their organic rankings increased substantially for several weeks.”
Maximize your inventory.
From Kiri Masters, founder of Bobsled Marketing: “Efficient inventory planning is the highest leverage activity that brands can do to prepare for Prime Day.
“Prime Day historically [has resulted] in a huge spike in traffic and sales for popular products, which in turn boosts the BSR [best seller rank]. A boost in BSR means elevated sales both during the event, as well as after the event, where we see increased sales continue into the weeks after Prime Day. Ensure you have adequate inventory available to capitalize on this surge of interest. It’s not too late to ship in more product.”
Don’t try to move slow inventory
From Rob Gonzalez, co-founder and EVP of business development for Salsify: “Never attach poorly selling items to Prime Day promotions. It’s tempting for brands to want to give low-performing products a sales boost using a Prime Day promotion, but this is a risky strategy.
“Consumers are inundated with special deals, coming to Amazon’s site on Prime Day, and you’re much more likely to grab [their] attention and maximize sales with a discount on a popular, already mid-to-top-selling product. The cost of running a Prime Day promotion isn’t cheap, and by sticking with products you know already convert buyers at high rates, [you’ll be] giving consumers what they are really looking for …
“This sets your brand up for success. Additionally, Amazon may reject older products or models for Prime Day promotions.”
Audit your best-sellers’ page content.
From Ryan Mulvany, founder and partner of Quiverr Collective: “Whether or not you are planning on running a sale on Prime Day, the surge of traffic alone makes it worth it to run a quick audit across your best-selling listings. Ensure your titles, bullets, images and descriptions are up to date, as we all know these can get changed without your approval from time to time.”
Get the word out.
From Kelly Fedio, Amazon seller, and partner of Elevate Growth Group: “Don’t just depend on shoppers to find your product; tell them you are running a Prime Day deal with email blasts, social media posts and paid traffic. Use the hashtag #AmazonPrimeDay, with a link to your deals.”
Clean your house.
From Tod Harrick, VP of product for Marketplace Ignition: “Have all customer questions been answered accurately? Are there responses on negative reviews? Have you addressed customer questions and complaint issues proactively in your content?
“Make sure your page indicates that you are attentive to customer feedback.”
Think of Prime Day as a dress rehearsal.
From Peter Kearns, formerly of Amazonia and now VP of client solutions for 180Commerce: “Prime Day is really the kickoff to holiday shopping, because this day can also serve as a dress rehearsal to show how well your account is positioned for upcoming key holiday shopping days, like Black Friday and Cyber Monday.
“Brands should be using Prime Day to ensure that everything runs smoothly. Did you run out of stock? Then you need to improve your FBA replenishment strategy. Did your ad campaigns not achieve targeted impressions? Then research and use better keywords. Did the ASIN [Amazon standard identification number] see increase in traffic but not conversion? Then deep-dive into the detail page to find opportunities for improved content, or have better pricing and promotion strategies.”
Final thoughts
Amazon Prime Day is one of the most important shopping days of the year for Amazon sellers, not just because of the increase in traffic on the day itself, but also because of the lasting “halo effect” it has, in terms of increased sales in the weeks that follow.
By ensuring that your store has made the necessary improvements, you can leverage Prime Day to increase long-term sales by strategizing for future key shopping days — like Black Friday and the big one: Christmas.
Original Post from : https://www.entrepreneur.com/article/316530
Seven Leading Online Marketplaces for Selling in Australia and New Zealand
These wealthy English-speaking countries have a strong demand for international products. Here are the best marketplaces down under.
This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider WorldFirst
Amazon’s recent launch in Australia has opened up what was once a difficult market for international sellers to access. In fact, when the retail giant opened its doors down under last December, it experienced more orders on its first day than any other Amazon launch in history.
The demand is definitely out there, and Australia and New Zealand are fast becoming two of the most exciting ecommerce markets for international businesses. In particular, sellers with seasonal demand find Australia and New Zealand lucrative markets to offload surplus stock, once the season is finished in the northern hemisphere.
Whilst Amazon’s launch now makes it easier for you to sell down under, it isn’t the only show in town. Here we take a look at some of the marketplaces to explore if you’re eyeing up the opportunities in Australia and New Zealand.
eBay.com.au
eBay Australia has enjoyed a relative lack of competition and dominated the online market in Australia for the past 18 years. It is the country’s fifth most popular website – more than 11 million Australians visit every month – and is responsible for over half of the total online non-food retail sales in the country.
For international sellers it is the ideal platform to begin your expansion into the Australian market, due to the user and seller-friendly nature of listing on the website. eBay also encourages international sellers on its platform through its cross-border trade program.
Key features
If you purchase the international site visibility listing upgrade, you can simultaneously list across eBay Australia and other international websites giving you maximum visibility for your product.
eBay charges 10.9% for every product sold plus other fees (e.g. insertion fees and for listing features) so can be expensive for smaller sellers. However, for businesses selling more than 40 items a month, there are a range of packages that make the marketplace competitively priced.
eBay’s Global Shipping Program takes the hassle out of international distribution.
One of eBay Australia’s top sellers, Selby Acoustics, was interviewed on Web Retailer in 2016.
Amazon
The launch of Amazon’s marketplace in Australia had been widely anticipated and did not disappoint with tens of thousands of customers visiting the site in its first 24 hours. Whilst Amazon is a staple in many other regions, it is still in its infancy in Australia, so the first sellers on the platform could benefit tremendously from reduced competition and first-mover advantage.
Nevertheless, the retail giant still has huge brand recognition in the country and has found it easy to market to customers. Australians are already one of the biggest buyers of products from Amazon U.S. so this new platform is likely to cement their dominance in the market.
Furthermore, for international sellers already on Amazon’s other country marketplaces, the entry requirements for Amazon Australia are minimal.
Key features
Amazon offers its fulfillment service (FBA) in the region, which can take care of a large part of the logistical difficulties of reaching customers in Australia.
Selling on Amazon Australia costs AU $49.95 per month (excluding GST) plus a fee on each product that is sold, which varies across categories. Amazon is currently offering half-price monthly subscriptions for two months.
Sellers will need to provide Australian bank account details when registering.
Read Chris McCabe’s tips on getting started on Amazon Australia.
Trade Me
If you’re interested in reaching New Zealand’s middle classes (and a growing customer base) then you need to be on Trade Me to succeed. It is the country’s most popular website and largest digital platform with nearly 4 million registered users. Estimates suggest that 85% of the population in New Zealand hold a Trade Me account so most experienced sellers will find a ready-made customer base for their product on the site.
Like eBay, Trade Me is a listing-based platform and products can be sold either by auction or at a fixed price. The most popular categories are clothing and footwear, home and living, toys and games and sporting accessories.
Key features
There is an application and approval process for international sellers looking to list products on Trade Me.
Trade Me typically provides international sellers with an account manager to provide assistance on listing and maximizing the retail opportunity.
It is currently free to post items with a basic listing, and Trade Me takes a commission of 7.9% of any successful sale over $1.
Trade Me was covered in depth on Web Retailer in 2016.
GraysOnline
For sellers specializing in large business assets or with excess stock, GraysOnline is the perfect platform to sell off some of your products. It is the largest industrial and commercial online auction business in Australasia with over 187,000 active customers and a database of nearly 2.5 million customers. Categories vary from engineering and manufacturing kit to wine, home and garden appliances and even fashion and apparel.
GraysOnline covers both Australia and New Zealand and their network means vendors can access a range of buyers from across the world.
Key features
The platform offer sale guarantees for when sellers need to free up funds or get rid of stock.
GraysOnline have a team of category experts who can advise on the best way to increase sales on the site.
Because of the specialized nature, buyers on the platform also tend to have industry knowledge of products.
MyDeal.com.au
MyDeal is one of Australia’s ecommerce success stories. Started in 2012, the Melbourne-based online marketplace now serves over half a million buyers and over 1000 sellers. Deloitte named MyDeal the 9th fastest-growing Australian tech company in 2015.
The website is definitely one to watch for international sellers, as it has experienced 150% growth year on year and has become a firm favorite for Australian shoppers.
Key features
Businesses need to sell between 10-100 products to access the platform.
Sellers of big bulky items tend to find more success on the platform – e.g. mattresses, chairs, ping pong tables.
The marketplace is hands-off when it comes to fulfillment and logistics so sellers will have to organize this themselves.
Catch.com.au
Known as Australia’s biggest daily deals site, Catch.com.au launched its online marketplace in the summer of 2017 as it looked to strengthen its status as the number one destination for Australian online shoppers.
The website has already signed up big brands like Speedo, North Face and ASUS and are looking to have millions of products sold on the site over the next couple of years.
Key features
As the marketplace is still in its infancy, sellers will need to apply to become a marketplace seller, with niche products that are difficult to source being the most sought after.
Catch doesn’t sell the same product from multiple suppliers so it is important to pitch unique items.
Catch is primarily a discounter so sellers with the best pricing models are likely to be the most successful.
ASOS Marketplace
Fashion website ASOS’s marketplace has come into its own over the past 5 years and is arguably the destination to reach fashion-conscious buyers. For businesses specializing in fashion, it is the best place to start despite the high commission and subscription charges.
Best of all, ASOS Marketplace allows you to reach buyers across the world from the U.S., to Australia and New Zealand so it’s a fantastic platform to reach the widest audience if you sell unique designs or vintage clothing.
Key features
ASOS only accepts sellers with design talent, or sellers of sought-after vintage selections, although categories have now expanded to include jewelry, watches and accessories.
Sellers have full control of building their own branded boutique with everything customizable, from the storefront to how you showcase your items.
ASOS requires that each boutique must have at least 10-15 product listings at all times, with vintage boutiques needing to stock a minimum of 20 items.
It’s definitely worth taking the plunge to start selling out there and there are tons of opportunities for sellers keen to make the big leap.
This Post Information Found on: https://www.webretailer.com/lean-commerce/marketplaces-australia-new-zealand/
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