Discover which items are selling the most on eBay, across 17 different categories from Baby and Business to Travel and Video GamesWe’ve analyzed every product-focused category on eBay to chart the overall sales trends and to discover which items are the best-selling right now.
To do that, we looked at search rankings and sales data over a 30-day period on eBay in the U.S, in each of these categories: Baby, Business & Industrial, Cameras & Photo, Cell Phones & Accessories, Computers & Tablets, Crafts, Electronics, Fashion, Health & Beauty, Home & Garden, Jewelry & Watches, Musical Instruments & Gear, Pet Supplies, Sporting Goods, Toys & Hobbies, Travel and Video Games & Consoles.
Let’s get into it.
All the data in this article came from eBay data analytics tool ShelfTrend. Many thanks to ShelfTrend for their help extracting this information.
Baby
The most popular Baby product categories on eBay were:
Rank Subcategory % of search results
1 Baby Toys → Developmental Baby Toys 10.4%
2 Baby Toys → Plush Baby Toys 9.8%
3 Diapering → Diaper Bags 7%
Let’s dig into the data for the most popular category under baby products: Developmental Baby Toys.
Top category: Developmental Baby Toys
We analyzed the top 100 eBay listings under Developmental Baby Toys. The headline statistics told us that:
There were an average of 47 items sold per listing over 30 days.
Prices ranged between $0.74 and $27.95, with an average price of $5.46.
Top brands in Developmental Baby Toys
There weren’t any brands that really stood out this category, although there were a small handful of listings from well known companies such as Fisher Price.
30-day sales trend for Developmental Baby Toys
Here’s a chart of the number of items sold over a 30-day period.
There don’t appear to be any significant sales trends in the Developmental Baby Toys category.
Best-selling products in Developmental Baby Toys
The best-selling item on eBay in this category, by number of units sold, was a cloth baby book with 369 units sold over a 30-day period, but a very low unit price of only $1.39.
Other low value items feature heavily, including magnetic letters and handprint kits. All of the top three best-selling items, by units sold, are shipped from Hong Kong and China, clearly showing the trend on eBay for cheap factory-made products to be sold direct from China.
The best-selling item on eBay by total value of sales was a castle-shaped play tent, with 112 units sold over a 30-day period and a more substantial median price of $22.99.
This is followed by an ocean-themed play mat and then a pack of 100 multi-colored plastic balls. The first two items ship from the U.S. but China once again appears as the location of the plastic balls.
Business & Industrial
The most popular Business & Industrial product categories on eBay were:
Rank Subcategory % of search results
1 Healthcare, Lab & Dental → Other Medical, Lab & Dental Supplies 8%
2 Healthcare, Lab & Dental → Lab Chemicals 4.2%
3 Office → Blank Labels 3.8%
Let’s dig into the data for the most popular category: Other Medical, Lab & Dental Supplies.
Top category: Other Medical, Lab & Dental Supplies
We analyzed the top 100 eBay listings under Other Medical, Lab & Dental Supplies. The headline statistics told us that:
There were an average of 34 items sold per listing.
Prices ranged between $1.99 and $999, with an average price of $47.12.
Top brands in Other Medical, Lab & Dental Supplies
The most successful brands for Other Medical, Lab & Dental Supplies were Metrex, Vevor, Marathon, and Carejoy.
30-day sales trend for Other Medical, Lab & Dental Supplies
Here’s a chart of the number of items sold over a 30-day period.
These trends show that there are weekly demand spikes, so it’s worth looking into sales for your particular products and optimizing for specific days of the week.
Best-selling products in Other Medical, Lab & Dental Supplies
The best-selling item by quantity on eBay for the Other Medical, Lab & Dental Supplies category was a Marathon dental lab electric polishing micromotor. It sold 161 units over a 30-day period, with a median selling price of $68.
The best-selling item by value on eBay for the Other Medical, Lab & Dental Supplies category was a 6 in 1 cavitation RF vacuum slimming cellulite machine. It sold 40 units over a 30-day period, with a median selling price of $446.40.
Cellulite slimming machines are extremely popular sellers on eBay and retail for high amounts. Testing and sterilizing kits sell well by quantity, so consumables is a good choice if you want to get into this category.
Cameras & Photo
The most popular Cameras & Photo categories on eBay were:
Rank Subcategory % of search results
1 Camera & Photo Accessories → Batteries 13%
2 Digital Cameras → Digital Cameras 11%
3 Lenses & Filters → Lenses 9.2%
Let’s dig into the data for the most popular category under Cameras & Photo: Batteries.
Top category: Batteries
We analyzed the top 100 eBay listings under Batteries. The headline statistics told us that:
There were an average of 44 items sold per listing.
Prices ranged between $2.29 and $70.99, with an average price of $20.20.
Top brands in Batteries
There aren’t many surprises for top camera battery brands. GoPro does best, with Powerextra, Kastar, Nikon, Canon, and Sony also doing well. There’s also quite a strong showing from generic brands, as those items are cheaper.
30-day sales trend for Batteries
Here’s a chart of the number of items sold over a 30-day period.
There doesn’t seem to be any strong trends over a 30-day period, although we’d expect sales to increase as we move towards the summer and people buy batteries for travel and vacation shots.
Best-selling products in Batteries
The best-selling item by quantity on eBay for the Batteries category was an Original GoPro Rechargeable Battery. It sold 351 units over a 30-day period, with a median selling price of $14.99. Nikon and Sony camera batteries also provided popular, especially rechargeable batteries.
The Original GoPro Rechargeable Battery was also the best-selling item by total value sold. Batteries from genuine, brand-name manufacturers tend to outsell generic brands in this category, so it’s worth focussing on these high-quality products.
Cell Phones & Accessories
The most popular Cell Phones & Accessories categories on eBay were:
Rank Subcategory % of search results
1 Cell Phone Accessories → Cases, Covers & Skins 39.8%
2 Cell Phones & Smartphones → Cell Phones & Smartphones 22.4%
3 Cell Phone Accessories → Screen Protectors 11.8%
Let’s dig into the data for the most popular category under cell phone products: Cases, Covers & Skins.
Top category: Cases, Covers & Skins
We analyzed the top 100 eBay listings under Cases, Covers & Skins. The headline statistics told us that:
There were an average of 666 items sold per listing.
Prices ranged between $1.95 and $39.99, with an average price of $7.68.
Top brands in Cases, Covers & Skins
Spigen, Storm-Buy, Mybat, Otterbox, and Apple are all popular brands in this area.
30-day sales trend for Cases, Covers & Skins
Here’s a chart of the number of items sold over a 30-day period.
There are no strong trends over 30 days in this area. We’d expect the sales of cell phone cases to peak as new phones are released, especially from Apple and Samsung.
Best-selling products in Cases, Covers & Skins
The best-selling item by quantity on eBay for the Cases, Covers & Skins category was an iPhone X XS Max Shockproof Case Cover. It sold 4,931 units over a 30-day period, with a median selling price of $4.95. Slim, shockproof covers were also the second- and third-best sellers in this category. People are increasingly switching to slimline covers, so it’s worth taking advantage.
The best-selling item by value on eBay for the Cases, Covers & Skins category was a Hybrid Shockproof Thin, Clear Bumper Case. It sold 4,154 units over a 30-day period, with a median selling price of $5.97. The key to making money in this category is offering a good variety of colors and sizes to fit the most popular cell phones.
Computers & Tablets
The most popular Computers & Tablets categories on eBay were:
Rank Subcategory % of search results
1 Tablets & eBook Readers → Tablets & eBook Readers 14.4%
2 Printers, Scanners & Supplies → Ink Cartridges 13.2%
3 Laptops & Netbooks → PC Laptops & Netbooks 11.4%
Let’s dig into the data for the most popular category under computers and tablets: Tablets & eBook Readers.
Top category: Tablets & eBook Readers
We analyzed the top 100 eBay listings under Tablets & eBook Readers. The headline statistics told us that:
There were an average of 135 items sold per listing.
Prices ranged between $8.99 and $1,189.99, with an average price of $136.43.
Top brands in Tablets & eBook Readers
There are no surprises in the most popular tablet and eBook reader brands. Apple, Samsung, and Amazon dominate, with smaller brands like Ghia, Kocaso, Asus, and others filling out the most popular listings.
30-day sales trend for Tablets & eBook Readers
Here’s a chart of the number of items sold over a 30-day period.’
Toys & Hobbies
The most popular Toys & Hobbies categories on eBay were:
Rank Subcategory % of search results
1 Collectible Card Games → Yu-Gi-Oh! Individual Cards 19.4%
2 TV & Movie Character Toys → TV & Movie Character Toys 13.0%
3 Action Figures → TV, Movie & Video Games 9.0%
Let’s dig into the data for the most popular category under toys and hobbies: Yu-Gi-Oh! Individual Cards.
Top category: Yu-Gi-Oh! Individual Cards
We analyzed the top 100 eBay listings under Yu-Gi-Oh! Individual Cards. The headline statistics told us that:
There were an average of 27 items sold per listing.
Prices ranged between $0.89 and $39.98, with an average price of $5.44.
Top brands in Yu-Gi-Oh! Individual Cards
Genuine Yu-Gi-Oh! cards are only manufactured by Konami, so that’s the only brand we see.
30-day sales trend for Yu-Gi-Oh! Individual Cards
Here’s a chart of the number of items sold over a 30-day period.
The number of cards sold did increase towards the end of our analysis period. We suspect that sales trends will be influenced by the release of new cards, big Yu-Gi-Oh! competitions, and conventions, which tend to occur in the late spring through fall.
Best-selling products in Yu-Gi-Oh! Individual Cards
The best-selling item by quantity on eBay for the Yu-Gi-Oh! Individual Cards category was a pack of 50 Holographic Foil Collection Cards. It sold 235 units over a 30-day period, with a median selling price of $11.99. Other bulk collections of cards did well, and there are listings of individual cards including the Blue Eyes Chaos Max Dragon.
The best-selling item by price was also the bulk collection of 50 cards. Listings creating the most value also included individual cards, especially rares and ultra-rares, with the Infinite Impermanence card selling for a median price of $39.84.
Found on: https://www.webretailer.com/lean-commerce/best-selling-items-on-ebay/#/
About the data
All the data in this article comes from eBay data analytics tool ShelfTrend.
We analyzed categories that mainly include mass-produced products that are sold new and at a fixed price. Categories where one-of-a-kind items are sold, such as Antiques and Collectibles, and media categories such as Books and Music have been excluded.
The “most popular categories” tables show the subcategories with the most listings in the top 500 search results for each main category.
All other data is based on sales for the top 100 search results in each selected subcategory. This includes the average number of items sold, price range, average price, top brands and 30-day sales trends.
We then focused on the best-selling items in the subcategory based on the total number of units sold, and the total value of sales over a 30-day period.
This research was carried out in March to April 2019.
Found on: https://www.webretailer.com/lean-commerce/best-selling-items-on-ebay/#/
